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What an adventure! Dacia Jogger celebrates a year of disrupting the UK car market

  • The Dacia Jogger marks a year of being on sale in the UK as global production surpasses 100,000.
  • The innovative car has racked up over 6,000 UK sales since its introduction in March 2022.
  • Extreme SE is the most popular, with 62% of customers ordering the previous range-topping version.
  • The UK’s favourite colour is Terracotta Bronze, with the distinctive shade featuring on over a quarter of cars sold.
  • Acclaimed versatility has enabled Jogger to be converted into the UK’s only new Wheelchair Accessible Car.
  • Recent enhancements include the launch of the new Extreme trim.
  • In just one year, Jogger has been awarded eight accolades, including ‘Best Large Family Car’ at the UK Car of the Year Awards 2023 and Top Gear Readers Choice.

dacia jogger

Dacia UK is celebrating 12 months of the Dacia Jogger shaking up the car market. In the space of a year since launch, the versatile seven-seater has introduced the nation’s car buyers to a whole new concept of family car, won eight awards, become the UK’s only new Wheelchair Accessible Car.

Completely unique in the family car segment, the Dacia Jogger has quickly gathered momentum. Over 100,000 have now been produced in Dacia’s historical plant in Mioveni, Romania.

With over 6,000 UK sales since its launch in March 2022, the previous range-topping Extreme SE trim level has resonated most with the nation’s car buyers, accounting for more than 62% of sales and reaffirming that Dacia customers favour the most generously equipped variants.

Terracotta Bronze has proved the most popular, with over a quarter of UK customers ordering the bold colour.

Dacia Jogger

New colours

Blending sports tourer versatility with the comfort and rugged style of an SUV, the Dacia Jogger was an attractive proposition from the off, but it has grown even more appealing as the year has progressed. The addition of Dacia’s new brand identity in June 2022, together with contemporary new colours, such as Dusty Khaki, heightened the Jogger’s distinctive style.

Dacia Jogger

Sirus Automotive’s Wheelchair Accessible Car

Another first, and underlining its unrivalled versatility, is that Jogger is currently the UK’s only new Wheelchair Accessible Car. The platform allowed Sirus Automotive to develop an innovative and unique offering that delivers levels of space usually reserved for van-based conversions, providing accommodation for up to six people, including one wheelchair passenger*.

wheelchair accessible car

An award winning disability car

What’s more, all of this has happened against the backdrop of numerous prestigious industry awards. Since launch, the Jogger has won eight UK awards, with judges universally praising its unique proposition of space, practicality and value. Its latest award reaffirms its suitability for family adventures with the judges proclaiming the Dacia Jogger as the winner of the ‘Best Large Family Car’ category at the UK Car of the Year Awards 2023.

Luke Broad, Dacia Brand Director for the UK, said: “With its clever packaging, outstanding value and adventurous spirit, the Jogger epitomises Dacia and its values, and we are delighted that so many drivers and families have taken it to their hearts. The Jogger’s journey has only just begun and without doubt, there’s a lot more to come.”

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