Careers

Marketing Executive

We are looking for a Marketing Executive to join our busy sales office.

Main responsibilities:

  • Contribute to activities involved in the delivery of our multi-channel marketing strategy
  • Write content for on and offline sources, including website, blogs, eShots, trade adverts, direct mail, signage, videos and other media
  • Developing social media strategies with the aim of increasing brand awareness and customer engagement
  • Manage and implement content on social media channels, including Facebook, Instagram, Twitter, LinkedIn, and YouTube
  • Creating captivating content across each brand’s social media presence, including appropriate branding, graphics, images, and video content
  • Devising and implementing appropriate content calendars for organic and paid social activity
  • Create, optimise and track success of social paid ads
  • Ensuring accuracy in all social communication and alignment with each brand’s market positioning, commercial objectives, and tone of voice
  • Setting up and managing influencer partnerships, including researching relevant influencers, agreeing promotions, and evaluating effectiveness
  • Planning and implementing communications for competitions, events, and other promotional initiatives on social media
  • Furthering community engagement by monitoring and responding to customer feedback, comments, and posts
  • Staying up to date with the latest social media trends and digital technologies
  • Liaising with other departments and creatives to ensure a holistic and effective social media strategy.
  • Manage, grow, and utilise customer and prospect data via brand email campaigns
  • Setting measurable goals for campaigns, monitoring engagement and evidencing return on investment.
  • Manage the design and production of promotional materials such as web and social media campaigns, email campaigns and product collateral
  • Manage web presence including product updates, new information and search marketing analysis
  • Work with external SEO consultant to understand and maximise best practice for web content and utilise internal software to improve rankings and customer UX
  • Support promotion of and attend events throughout the UK
  • Plan and execute photography and video content including product coverage and customer testimonials
  • Tender, negotiate and manage external suppliers including printers, photographers, videographers, merchandise suppliers and data providers in order to achieve best value and service for the company
  • Identify appropriate PR opportunities and secure positive editorial coverage in relevant digital and print media
  • Monitor performance of marketing campaigns and assist with reporting on marketing activities for brand reviews
  • Conduct market, client and competitor research to support our sales and marketing strategy and business goals
  • Work as an effective team member, contributing to the overall efforts of the department
  • Assist with other aspects of marketing and communications across the business
  • Raise the profile of the Sirus brand within the industry. Set up partnerships and referral schemes with mobility companies in our industry
  • Develop database of businesses to include Driving Assessment Centres, Mobility Shops for direct marketing and On site visit opportunities
  • Review industry events to increase the Sirus brand name – i.e. occupational therapists, case managers, relevant charities.
  • Perform any other duties consistent with this job description, as and when required

Experience / Competencies:

  • Working knowledge of WordPress
  • Good working knowledge of managing social media campaigns – paid and organic
  • Basic graphic design skills an advantage (using Canva or similar software)
  • Working knowledge of Mailchimp (or similar platform)
  • Good written English
  • Knowledge of On page SEO an advantage but not essential
  • An approachable manner to be able to interview customers and work closely with the sales team
  • Good level of photography an advantage, but not essential
  • Minimum 2 years marketing industry experience

References will be requested for successful applicants. Please send your CV to recruitment@sirusautomotive.co.uk

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